Youngsta wears latest PUMA CELL Viper in White on White

PUMA is today launching its latest CELL-equipped sneaker, the CELL Viper. The shoe’s upper is kept predominantly sleek and athletic, while the sole unit features PUMA’s ’90s-era cushioning system.

The sneaker is a throwback to CELL’s debut 20 years ago, with a vintage-looking colorway and, of course, the famous PUMA formstrip down the side. The upper is an all-new design inspired by heritage CELL sneakers from the PUMA archive.

Ahead of its official release, rapper Youngsta gave the silhouette his cosign, rocking the sneakers in the promotional shots below.

The CELL Viper drops in-store and online at PUMA, as well as at select sneaker retailers, for R1499 today.