PUMA X HELLY HANSEN TEAMING UP FOR 90’S APPRECIATION COLLECTION

“From the sea to the street,” PUMA and Helly Hansen come together for their very first collaborative collection. Inspired by the ’90s, the capsule melds the former’s sports heritage with the latter’s technical expertise.

The seasonal range includes a comprehensive selection of apparel, starting with logo-heavy reversible jackets, built with a water-repellant fabric. The collab extends to co-branded clothing, from vests, hoodies and tees, to a fisherman beanie and an oversized waistbag.

The collection also stars one footwear silhouettes, PUMA’s Nitefox is reworked with a transparent TPU formstripe, zig-zag stitching, round laces and bungee cords.

The PUMA X Helly Hansen collection drops globally at PUMA.com, PUMA stores,  Helly Hansen stores and selected retailers October 3.