PUMA and Adriana Lima bring the heat with LQD CELL Shatter

PUMA brings its LQD CELL technology to their newest women’s training silhouette – the LQD CELL Shatter. Designed for the bold female athlete, this provocative shoe brings the heat with its unique midsole shape, its stable cushioning, alternative colours and materials. With kicks like these it’s no wonder Adriana Lima is shattering through every stereotype in the gym, the streets, and everywhere in between.

LQD CELL is an extremely versatile technology. Depending on the product’s needs, it is mixed with PUMA’s proprietary energy-returning foams in different regions of the foot, allowing LQD CELL to work in different ways, and offering various benefits to the athlete. How does it work? The soft yet sturdy hexagonal cells compress and work together with PUMA’s foams to keep you steady while working out. Consumers will experience heightened stability and a comfort needed from start to finish for any kick ass workout.

While many people know Adriana as owning the runway, she’s owning much more these days and she’s doing it all in her new PUMA training sneakers. LQD CELL Shatter with its provocative silhouette is designed for the girl boss, and brings the heat with its unique midsole shape. It offers immediate stable cushioning and energy return in a lightweight package, while the internal heel counter provides additional heel support for training movements.

Boxing has transformed my body and my confidence. To be able to have a shoe that keeps me moving throughout my workout with ease is amazing. I feel like I can really go for it and conquer my  performance journey when I wear the new LQD CELL Shatter. I am more than a model on a runway – I perform in the ring and in the gym, and I have the shoes to prove it,” said Adriana Lima.

With LQD CELL, stable cushioning technology and energetic design refuse to stay quiet. So don’t stay quiet. Stay loud. Stay true. And shatter every stereotype and every glass ceiling that comes your way.

This new women’s training shoe, retailing for R1699, will be available from 1 August 2019 at PUMA stores, Totalsports, Takealot and selected retailers. Catch Adriana working a serious sweat in her PUMA LQD CELL Shatter’s at @PUMAWomen and join her in defining exactly what it means to be bold and do you.