Pharrell Williams and adidas Proclaim ‘Now Is Our Time’

Pharrell Williams is continuing to use his NMD line to champion worthy social justice issues that are close to his heart. The new line pushes for equality, adopting bold imagery that pairs men and women with messages subverting taboo speech.

The collection’s rally cry is that ‘Now is our time’ – a phrase backed up with new-age adidas Solar Hu Glides and Hu NMDs that will come in a full size-run to accommodate women.

If you like using your sneakers to spread the good word, adidas is the ultimate copping destination. Look for pairs to hit stores on September 13, and for more detailed imagery to land soon.