Central Saint Martins Students Team With PUMA for “Day Zero” Collection

RS-X³s and Future Riders inspired by the threat of water shortages in the modern-day world.

London fashion school Central Saint Martins and PUMA have teamed up for a “Day Zero” collection consisting of new takes on the RS-X³ and Future Rider. Designed by some of CSM’s finest students, the “Day Zero” collection is inspired by the water shortages in Cape Town, South Africa, where ongoing droughts forced the local government to set a date, “Day Zero”, when the city’s taps would be turned off. To highlight this link, the map of Cape Town can be seen across the collection, which consists of footwear and apparel.

A vivid take on the RS-X³ leads things off by using a stark black and white base as a canvas for neon accents, which arrive in purple, yellow, blue and red. A world map is embroidered on the upper in neon yellow thread, nodding to the global nature of the challenge presented by water shortages. Next up is the Future Rider, equipping crisp white, elegant grey and airy sky blue tones. An extra set of flecked neon laces wraps around the upper in Virgil Abloh-esque fashion, with special insoles and a “Day Zero” hangtag towards the heel adding further style.

Seemingly self-aware that they’re entering an industry that places a heavy tax upon the Earth’s natural resources, the CSM students have created an undeniably vivid trifecta of footwear options. The “Day Zero” collection, which includes the AOP Top (R1 099), AOP Leggings (R899), Future Rider Day Zero (R2 199) and RS-X3 Day Zero (R2 199), available now from PUMA stores, PUMA.com and selected retailers.


Muses : Lesedi Mathabela, Thato Maelane & Kholeka Masango
Editor : Nhlanhla Dhlamini
Photography : Nhlanhla Dhlamini & Lesedi Mathabela
Production Manager : Samuel Dhladhla