Recap: adidas YEEZY BOOST 350 V2 CITRIN

Recap: adidas YEEZY BOOST 350 V2 CITRIN

As Yeezy closes out a mammoth September, the release of the ethereal Yeezy BOOST 350 V2 over the weekend saw fans lacing up one of the most wearable Yeezys in a while.

  

On launch day in Sandton we headed into the adidas Oringinals store early for a quick tour where, unsurprisingly, the fit-out didn’t disappoint. The colour scheme mimicked that of the shoes, with blacked-out walls offset by the distinctive screens that clutched to the ceiling. The highlight was the infectious tune being played alongside the animation on the multiple television screens. That combination of music and imagery was etched into our memory for the rest of the day.

As the 150-strong crowd waited in anxious anticipation for the 9pm drop, we had a quick chat to the first camper who informed us he’d set up the night prior. As a small token of appreciation, adidas had people strolling along the busy path hooking up anyone wearing adidas product with stickers. Our first shopper was then so eager to get his mitts on the joint, when the drop commenced he rushed to the door, burst straight into the store and then skipped off with an ear-to-ear grin in his stripes. The release was electric for many like him that copped, but not everyone was able to secure a pair. The supply sold out very quickly.