The Infinite Loop of the Jordan 1

The Origin

It started on the court, but it lives on the street. The Air Jordan 1 is not just a shoe; it is the canvas upon which modern sneaker culture was painted.

The Design

Peter Moore's design was simple. Color blocking that could be remixed infinitely. That is the secret. It is not about the technology; it is about the color.

"I think the Jordan 1 is the perfect shoe." — Virgil Abloh