Selena Gomez and PUMA collection celebrates Strength of Women, Girls

Actress, singer and celebrity Selena Gomez has teamed up with PUMA to create a one-of-a-kind collection titled “Strong Girl”, inspired by Selena’s initials and to empower women to stand out from the crowd.

Says Selena Gomez of the SG x PUMA collection: “Strength is something I try to own every day. I wanted to create a collection that makes women feel sexy, empowered, and strong. I love every piece that I designed and hope it inspires others to find their inner strong girl.”

The collection features confident colours and bold silhouettes, with a balance of femininity and modern edge, sport and fashion – appealing to both the strong girl’s personality, as well as her day-to-day hustles. Footwear styles are the SG Runner, a new lightweight shoe designed by Selena Gomez, and the DEFY Mid x SG bootie-cut training shoe. The apparel and accessories are key pieces meant for layering, mixing and matching in black, white and grey.

The SG x PUMA “Strong Girl” collection will be available globally on December 12th, get yours at PUMA stores and independent retailers.