SA Influencers feature in PUMA Run The Streets video

SA Influencers feature in PUMA Run The Streets video

The idea was built around culture exchange and story building across various arts including fashion, dance, music, film, street art and photography. PUMA brought together influencers from these fields to document what kind of creative magic sparks when you bring together like minded people from vastly diverse cultures and let them run the streets.

The project took place in four different cities and authentic content was captured to tell the story. PUMA focused on Moscow, Mumbai, Delhi and Cape Town as the setting to the creative exchange.

The aim of the collaboration in South Africa was to focus purely on music and bring together artists with diverse background and style interests to explore the music scene in the city and actually work on a track together in the end. The group of influencers ranged from Das Kapital, a successful Cape Town producer and radio personality to Namdi, an up and coming producer based in Dubai and everything in between. The wide range of talents and unique perspectives on art and culture lead to a lot of interesting discussions, some epic partying, and some late nights in the studio filled with inspiration.

Key products in the video include the TSUGI Shinsei, TSUGI Nido and TSUGI Blaze evoKNIT dropping on the 15th of August in PUMA Select Stores

You Can watch the Run The Streets Video here