PUMA CELL Lab at HYPEFEST

PUMA CELL Lab at HYPEFEST

This past weekend in Brooklyn, NY PUMA launched its PUMA CELL franchise at the highly curated and immersive cultural festival, Hypefest.

During the day visitors to the PUMA booth were granted access to the PUMA CELL Lab where they participated in design sessions giving them a chance to design their own version of the CELL styles. A winner was announced and given the prize of $4,000 and a year’s supply of their shoe design. Other happenings included appearances by streetwear designer Rhuigi, Youtube sensation Brad Hall, artist development maven Lola Plaku and Mita Japan founder and creative director Shigeyuki Kunii. PUMA revealed their future CELL collaboration lineup for 2019 including partnerships with BLENDS, Rhuigi, Scuderia Ferrari and Mita Japan. Also featured is the friends and family MCM x PUMA CELL.

images: Ryan Millier